Actually, It's Not About Us.
It's About You.
Your challenges, aspirations and world-changing dreams...
It’s not easy pioneering new markets and boldly going where no human has gone before – which is exactly why you do it.
We participate as a trusted, experienced voice to help manage and solve your diverse range of strategic business challenges, such as:
- Determining optimal company/product positioning and messaging
- Identifying go-to-market priorities
- Providing feedback and marketing direction
- Onboarding and inspiring talent
- Creating compelling content
- Driving key initiatives, from digital lead generation campaigns to sales enablement
By teaming with in-house and virtual teams unique to your situation, we orient resources and investments to create and execute your best possible “business wins.”
- IT Security
- ICS/SCADA Security
- IoT Security
- Enterprise Software
- Mobile/SP Software
Allison J. Taylor
Founder and CEO
- High school exchange student to Germany
- Started working in cybersecurity in Israel
- Spanish major undergrad – Master’s thesis on diffusion theory for software developers
Thought Marketing founder and CEO Allison J. Taylor is a Silicon Valley high-tech industry veteran and “energy bomb,” with a passion for learning and helping people at all stages grow and succeed. She manages all client engagements and runs the Thought Marketing business, delivering hands-on strengths for clients including marketing and business strategy development, creative problem-solving, messaging & positioning, research, and writing. She is known to deliver dry wit together with outstanding client work, and deeply enjoys diverse multi-cultural teams.
- Start-up & global Fortune 500 executive leadership positions
- Balanced blend of corporate, product, business and communications expertise
- Corporate business strategist – Enterprise Software, SAAS
- Product marketing director – Security, Networking
- Middle East journalist
- Corporate communications leader
- Creative ad agency founder
- Editor and Writer
Favorite Walk Tracks:
Thought Marketing offers a rare combination of serious, highly ethical professionalism mixed with fun-inspiring energy. We like to call it: “serious marketing brains, without the serious attitude.”
Whether global multi-nationals or fledgling start-ups, our clients turn to us for senior talent that can jump in, determine a rational course of action, and drive teams to happily get “cool” things done.
Our marketing experience is especially strong in IT Security, ICS/SCADA Security, IoT Security, Enterprise Software and Cloud/SAAS/PAAS/IAAS. (Yes, we read about those topics, even when nobody’s looking).
Based in Silicon Valley, we live, breathe and love world-changing initiatives that merge business and technology – especially ventures that improve life for those of us still here on Earth (although we are open to Mars colonization projects).
Our methodology is founded on the proven principles of active listening, diligent research and realistic planning that sets measurable, impactful goals.
Our first step is to evaluate the client’s unique situation, then propose an initial plan of action.
After senior leadership collaboration and tuning, that plan becomes our team’s guidepost to do “whatever it takes” to turn success metrics into reality.
We bring in fresh thinking, research and a sharp and experienced eye, working closely with in-house teams or outsourced vendors to hit our success metrics.
Along the way, we build friendships and relationships through honest communication and a passion to do great and memorable things. A dose of sarcasm and a sense of humor ensure we never let arrogance or egos get in the way.
To date, 100% of our business is through the “good karma” of unsolicited referrals and word-of-mouth recommendations.
We scale capabilities as needed by integrating expertise from our trusted circles of talent, including videographers, market researchers, pricing analysts, localized agencies and partner design teams.