Global Customer Engagement

Revitalizing a Latin American Install Base

A software company in the Operational Support System (OSS) mobile sector was losing market share to disruptive unconventional competitors. Several years in the market after a corporate spin-off, it brought in a new CEO to turn the company around. He tapped Allison J. Taylor at Thought Marketing to serve on the executive leadership team to lead marketing.

Working together, Allison and the company leaders developed a plan to re-position and rejuvenate the brand. Marketing emphasized a more personalized global touch, engaging both customers and employees. The effective business and marketing strategy attracted multi-investor interest and an acquisition within two years. Despite competing with larger, Latin America-focused firms, Thought Marketing won a national award for the client work.


Mobile/SP Software

Tech Marketing & Business Counsel

Strategy & Design