From one of the world’s top five academic publishers, our new book is now released. Learn about how to manage 75% of top emerging risks in healthcare and successfully accelerate safe technology adoption. Experts – including Thought Marketing CEO Allison J. Taylor – cover cybersecurity, legal and leadership topics to help baseline leaders as they approach complex healthcare environments.

Advanced Health Technology: Managing Risk While Tackling Barriers to Rapid Acceleration.

See Chapters 9, “Security Frameworks as a Foil for Larger Management Issues” and 10, “Managing Third-Party Risk: Framework Details for Risk Management in Medical Technology” co-authored by Mitch Parker, Eric Svetcov, and Brittany Partridge.

The combined talents of a bi-coastal and international team strategized on re-branding a local Spanish secure data comms company into a global cybersecurity innovator safely “cloaking” industrial networks. The Gold Award validated that the rebrand efforts were successful in creativity and design, execution, effectiveness and impact on our target audiences and on a global scale.

“Designing a differentiated and compelling company identity from scratch is a significant endeavor that takes both intuitive and analytical mindsets,” said Allison J. Taylor, CEO, Thought Marketing. “I’m exceptionally pleased with the results for Opscura, as well as the flawless bi-coastal and international teamwork it took to deliver these business outcomes. Every individual in the team contributed to this win, as we worked through dozens of iterations and bullet-proofed our ideas constantly against our own highest standards of business impact.”

The combined talents of Thought Marketing, in-house leadership at Opscura, and our investor’s marketing group worked as one virtual team to re-brand a local Spanish secure data comms company into a global cybersecurity innovator for “cloaking” industrial networks.

The brand transformation included devising clarifying messaging, re-naming products, and building a new web site. The work served as the strategic underpinnings to a global company launch with multiple related events and activities.

The combined talents of Thought Marketing, in-house leadership at Opscura, and our investor’s marketing group worked as one virtual team to re-brand a local Spanish secure data comms company into a global cybersecurity innovator for “cloaking” industrial networks.

“Designing a brand from scratch is a significant endeavor,” said Allison J. Taylor, CEO, Thought Marketing. “I’m exceptionally pleased with the results for Opscura.”

Our CEO Allison J. Taylor contributes to risk management and healthcare cybersecurity chapters in this definitive guide to mobile medicine.

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This fireside chat is for strategic leaders considering the hype and reality of intent data as they move toward improved performance marketing. Algorithmic approaches to digital marketing such as artificial intelligence (AI) and account-based marketing (ABM) tools imply a perfect system. In fact, the people, processes, and technologies that make for successful B2B tech marketing are quite imperfect, as this discussion adeptly explores. Listen to real-world stories based on a Thought Marketing engagement with a SaaS start-up in Silicon Valley, together with their VP Growth Michelle Bastelier.

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As automation and AI take hold in marketing, more powerful tools are at our fingertips, but why and how should we use them? It all begins with strategy. This session focuses on elements of an effective GTM strategy, from messaging to roadmaps to sales enablement. Learn how these strategic building blocks form the essential basis from which SaaS and other tool selections are derived.

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Find out what is changing customer mindsets, re-setting marketing plans, and shifting how companies communicate — potentially forever.

We identify five global trends impacting today’s leaders, what we can do about them, and how our actions can cultivate both business success as well as important talent development skills.

Thought Marketing Founder & CEO Allison J. Taylor shares perspectives and curated business and marketing examples based on her Silicon Valley firm’s work with Fortune 100 brands and start-up ventures.

“An extremely important initiative in the present digital age.”

“An extraordinarily thorough communications effort!”

“Clever design breathes life into a surprisingly persistent security issue. The data is presented in a way that pulls interest and conveys the immediacy of the threat!”