News
New Book Published
Advanced Health Technology
From one of the world’s top five academic publishers, our new book is now released. Learn about how to manage 75% of top emerging risks in healthcare and successfully accelerate safe technology adoption. Experts – including Thought Marketing CEO Allison J. Taylor – cover cybersecurity, legal and leadership topics to help baseline leaders as they approach complex healthcare environments.
Advanced Health Technology: Managing Risk While Tackling Barriers to Rapid Acceleration.
See Chapters 9, “Security Frameworks as a Foil for Larger Management Issues” and 10, “Managing Third-Party Risk: Framework Details for Risk Management in Medical Technology” co-authored by Mitch Parker, Eric Svetcov, and Brittany Partridge.
Client Wins
2023

Strategic Program – Branding Refresh Creative/MUSE Design Gold Award Winner
The combined talents of a bi-coastal and international team strategized on re-branding a local Spanish secure data comms company into a global cybersecurity innovator safely “cloaking” industrial networks. The Gold Award validated that the rebrand efforts were successful in creativity and design, execution, effectiveness and impact on our target audiences and on a global scale.
“Designing a differentiated and compelling company identity from scratch is a significant endeavor that takes both intuitive and analytical mindsets,” said Allison J. Taylor, CEO, Thought Marketing. “I’m exceptionally pleased with the results for Opscura, as well as the flawless bi-coastal and international teamwork it took to deliver these business outcomes. Every individual in the team contributed to this win, as we worked through dozens of iterations and bullet-proofed our ideas constantly against our own highest standards of business impact.”

Integrated Marketing – Brand Transformation Creative/MUSE Design Gold Award Winner
The combined talents of Thought Marketing, in-house leadership at Opscura, and our investor’s marketing group worked as one virtual team to re-brand a local Spanish secure data comms company into a global cybersecurity innovator for “cloaking” industrial networks.
The brand transformation included devising clarifying messaging, re-naming products, and building a new web site. The work served as the strategic underpinnings to a global company launch with multiple related events and activities.

Corporate Identity Creative/MUSE Design Silver Award Winner
The combined talents of Thought Marketing, in-house leadership at Opscura, and our investor’s marketing group worked as one virtual team to re-brand a local Spanish secure data comms company into a global cybersecurity innovator for “cloaking” industrial networks.
“Designing a brand from scratch is a significant endeavor,” said Allison J. Taylor, CEO, Thought Marketing. “I’m exceptionally pleased with the results for Opscura.”
New Book Published
Mobile Medicine
Our CEO Allison J. Taylor contributes to risk management and healthcare cybersecurity chapters in this definitive guide to mobile medicine.
2022 On-Demand Webinar
The Perfect Answer for B2B
Tech Marketing Intent Data:
Imperfection
This fireside chat is for strategic leaders considering the hype and reality of intent data as they move toward improved performance marketing. Algorithmic approaches to digital marketing such as artificial intelligence (AI) and account-based marketing (ABM) tools imply a perfect system. In fact, the people, processes, and technologies that make for successful B2B tech marketing are quite imperfect, as this discussion adeptly explores. Listen to real-world stories based on a Thought Marketing engagement with a SaaS start-up in Silicon Valley, together with their VP Growth Michelle Bastelier.
2022 On-Demand Webinar
How to Design Winning Go-to-Market Strategies
As automation and AI take hold in marketing, more powerful tools are at our fingertips, but why and how should we use them? It all begins with strategy. This session focuses on elements of an effective GTM strategy, from messaging to roadmaps to sales enablement. Learn how these strategic building blocks form the essential basis from which SaaS and other tool selections are derived.
2020 Webinar
Five Opportunities for Leaders:
Managing Through Tough Conditions
Find out what is changing customer mindsets, re-setting marketing plans, and shifting how companies communicate — potentially forever.
We identify five global trends impacting today’s leaders, what we can do about them, and how our actions can cultivate both business success as well as important talent development skills.
Thought Marketing Founder & CEO Allison J. Taylor shares perspectives and curated business and marketing examples based on her Silicon Valley firm’s work with Fortune 100 brands and start-up ventures.
Client Wins
2019

Winner: Best B2B Branded Content
Winner of top tier award category out of 1,100 submissions.
Go-To-Market Strategy
Allison J. Taylor, CEO, Accepts CMA Top Award
on Behalf of Client




Finalist: Best Use of Original Research in Content Marketing
Selected as Finalist for content development and campaign.
Marketing Campaign of the Year
Gold Stevie® Award Winner
Global strategy directs multiple campaign elements for a Fortune 100 company to inform industrial companies about new threats infiltrating through USB devices – securing solid business results.
“An extremely important initiative in the present digital age.”
Communications Campaign of the Year
Gold Stevie® Award Winner
Multi-pronged strategy delivers crucial information widely for a Fortune 100 company, with fine-tuned precision to varied stakeholders – garnering over 100 media mentions, including the Wall Street Journal.
“An extraordinarily thorough communications effort!”
Best Research Report
Silver Stevie® Award
High-impact digital/print report advances industry dialogue for a Fortune 100 company about USB cybersecurity threats and just-in-time threat prevention accessible to all knowledge levels.
“Clever design breathes life into a surprisingly persistent security issue. The data is presented in a way that pulls interest and conveys the immediacy of the threat!”
Client Wins
2017

Marketing Campaign of the Year
Bronze® Stevie Award
Cyber security digital campaign raises awareness for Menlo Security Web threat prevention research.

Marketing Department of the Year
Bronze Stevie® Award
Menlo Security marketing team wins award: combination of Thought Marketing, outsourced, and full-time resources work together to achieve excellence.
Client Wins
2016

Thought Leadership Blogs Recognition:
Double Bronze Stevie® Award Winner
Global thought leadership content helps build EMC's content management profile amidst Dell acquisition.
Client Wins
2015

Communications Campaign of the Year:
Gold Stevie® Award Winner
Multicultural marketing campaign in Central and Latin America attracted new investment in California-based client – Mobile Operator Software.
A Client's Adventure
Allison Taylor, CEO, Accepts Gold Stevie® Award
on Behalf of Client
Defining Client Success
Allison Taylor, CEO, Attends Award
Dinner Gala Event in Chicago