Scaling a Cyber Security Business Inside a Fortune 100 Global Brand
A major multi-national brand in the industrial space identified cyber security as a key growth initiative. Thought Marketing was engaged as outside business and marketing counsel to incubate and scale the new business – akin to a software start-up within an industrial conglomerate.
The multi-year effort helped build out, drive, and guide product marketing, increasing the division’s overall global market credibility, revenue and product portfolio.
We collaborated with this long-term client to deliver industrial cyber security thought leadership campaigns, sales enablement content, and product positioning improvements. Together, we achieved double-digit business growth, competitive reactions, and market share of voice, as well as lead and pipeline growth improvements.
Near engagement close, we helped launch the company’s first foray into full-fledged software subscriptions for cyber security, earning corporate and investor accolades.
Fortune 100 Global Technology Corporation – American
Operational Technology (OT) Cyber Security Software & Services
Tech Marketing & Business Counsel
Strategy & Design