10 Year Anniversary

Scaling a Cyber Security Business Inside a Fortune 100 Global Brand

A major multi-national brand in the industrial space identified cyber security as a key growth initiative. Thought Marketing was engaged as outside business and marketing counsel to incubate and scale the new business – akin to a software start-up within an industrial conglomerate.

The multi-year effort helped build out, drive, and guide product marketing, increasing the division’s overall global market credibility, revenue and product portfolio.

We collaborated with this long-term client to deliver industrial cyber security thought leadership campaigns, sales enablement content, and product positioning improvements. Together, we achieved double-digit business growth, competitive reactions, and market share of voice, as well as lead and pipeline growth improvements.

Near engagement close, we helped launch the  company’s first foray into full-fledged software subscriptions for  cyber security, earning corporate and investor accolades.

Business

Fortune 100 Technology Corporation

Operational Technology (OT) Cyber Security Software & Services

Services

Tech Marketing & Business Counsel, Strategy & Design, Creative, Coaching,

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