On-Demand Webinar

The Perfect Answer for B2B
Tech Marketing Intent Data:

This fireside chat is for strategic leaders considering the hype and reality of intent data as they move toward improved performance marketing. Algorithmic approaches to digital marketing such as artificial intelligence (AI) and account-based marketing (ABM) tools imply a perfect system. In fact, the people, processes, and technologies that make for successful B2B tech marketing are quite imperfect, as this discussion adeptly explores. Listen to real-world stories based on a Thought Marketing engagement with a SaaS start-up in Silicon Valley, together with their VP Growth Michelle Bastelier.


Complete the Form to View On-Demand Webinar