Case Study: Scaling Product Management & Marketing

Customer-Centric Leadership

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“Strong leadership & management skills. Organized, meticulous, consistent, hunger for learning and curiosity.”

Chief Operations Officer

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“Marketing practices grew immensely & have become a true asset to the organization.”

General Manager

Our strategic Go-To-Market (GTM) advisory helped vastly expand a multi-billion-dollar global technology provider seeking talent and company growth. After thorough assessment of people, process and technology, lead consultant and Thought Marketing LLC founder and CEO Allison J. Taylor recommended several initiatives to scale the organization. These included individual and team coaching, cross-functional operational reviews, GTM process troubleshooting, and extensive efforts to scale the product management and product marketing functions. To further the company’s market recognition in cyber security, cloud, and AI domains, Allison worked closely with the leadership team and a high-potential marketing director to review and uplevel every aspect of marketing.

Business: Global Multi-National, Scaling U.S. Mid-Market and
Enterprise Segments

Sectors: AI, Cyber Security, Physical Security, Cloud, Computer Vision, IoT, SaaS

Services:

Tech Marketing & Business Counsel

Strategy & Design

Creative

Coaching