“Allison did a great job of getting deep enough into the subject matter that I could easily fill in the gaps and adjust the points rather than having to bridge from something theoretical to my problem domain.”

Chief Product Security Officer, Client

“The business value and outcomes were much better with Thought Marketing LLC than I’ve had with others. I am very happy with the engagement. It was fun and helped move us forward.”

Chief Product Security Officer, Client

Leadership’s objective was to change internal understanding and awareness about the European Union’s Cyber Resilience Act (CRA), to prepare for high-stakes compliance. Lack of CRA compliance can incur high penalties and force stopping the sale of solutions across Europe. Based on prior Thought Marketing LLC engagements with the product security team in shaping narratives and gaining interest in new OT cybersecurity product offerings, the global transit company’s C-Level executive chose to engage Allison J. Taylor further. The two worked together across 2025 to co-design a change management plan and related deliverables and actions.

Allison served as a sounding board for their talented and seasoned executive. On the people side, the engineering-derived leadership welcomed an external expert skilled in the arts of persuasion. Allison’s ample experience in designing and supporting corporate initiatives has spanned multiple cultures and product types. From the content perspective, the need to understand product design, cybersecurity, and both commercial, legal and other aspects of the business were vital to the engagement’s success.

Business: Large multi-national

Digital and Hardware Solutions for Rail, Mining, Maritime

Services:

Tech Marketing & Business Counsel

Strategy & Design

Creative