Driving Pipeline:Coaching Growth Marketing through Explosive Expansion A Series C SaaS provider needed to quickly multiply and diversify its customer and supplier segments from few to many. Working closely with the VP of Growth, Thought Marketing’s Allison Taylor created and executed a set of new programs to build pipeline. The effort involved leveraging a new [...]
Modernizing Messaging for a Software PortfolioAligning to a Net Zero Future Our strategic business and marketing counsel accelerated sales for a European global technology company in the energy sector as it innovated to deliver a SAAS portfolio. Our collaborative engagement with product management and portfolio teams helped the Energy Digital Group identify and bring solutions [...]
Creative Storytelling Differentiating a Network Security Powerhouse through Provocative Thought Leadership A Global Fortune 500 technology company earned a coveted keynote opportunity at one of the highest-visibility security conferences in the world (RSA Conference). The GM hand-picked his A-team to design, create and “do whatever it takes” to deliver something provocative. Thought Marketing’s Allison J. [...]
Global Customer EngagementRevitalizing a Latin American Install Base A software company in the Operational Support System (OSS) mobile sector was losing market share to disruptive unconventional competitors. Several years in the market after a corporate spin-off, it brought in a new CEO to turn the company around. He tapped Allison J. Taylor at Thought Marketing [...]
Shaping the Next Big Thing:Seed Stage GTM Success Our go-to-market (GTM) counsel and creative services helped shape the positioning and messaging of an early-stage global tech start-up, before multi-cloud provisioning was an established paradigm. The company was later acquired by a leading virtualization software-as-a-service provider. View Now Business Software-as-a-Service (SAAS) Tech Start-Up Services Strategy & Design [...]
Scaling a Cyber Security Business Inside a Fortune 100 Global Brand A major multi-national brand in the industrial space identified cyber security as a key growth initiative. Thought Marketing was engaged as outside business and marketing counsel to incubate and scale the new business – akin to a software start-up within an industrial conglomerate. View [...]
