LIFT Episode 6: In our sixth episode, Allison discusses leadership in technology, specifically the nascent cryptocurrency market, with Sara Drakeley, CEO of MobileCoin, a cryptocurrency payment application that runs on the blockchain. The discussion centers on Sara’s mission to reimagine payments from the ground up and her vision of sending money as easily as sending [...]
LIFT Episode 5: In our fifth episode, we chat with our SaaS automation client Celigo about real-world intent data usage, to learn what kinds of data types you need to persuade prospects, how and when you can bring in sales for account-based marketing (ABM), and all the varied people, process and technology concerns that distinguish [...]
LIFT Episode 4 (Part II): In Part II of our fourth episode, we continue a fascinating executive conversation with Andrew Chrostowski, Chairman and Chief Executive Officer of RealWear, a company engineering industrial wearable headsets for connected workers. He shares real-life lessons from his experience managing complex systems and data-led teams. In this second half of [...]
LIFT Episode 4 (Part I): In our fourth episode, we are fortunate to learn from a highly experienced leader in the tech sector, Andrew Chrostowski, Chairman and CEO of RealWear. A former research physicist and Air Force veteran, he shares perspectives on building resilience, scaling, and what failure really means in a culture of innovation [...]
LIFT Episode 3: Welcome to the third episode of our LIFT podcast! Allison discusses problem-solving our way through this pressing global situation, as systems fail us and we need to optimistically reinvent at scale. She is joined by Bob Zukis, co-author of The Great Reboot and a former PwC Advisory Partner, who shares pragmatic models for this [...]
LIFT Episode 2: Welcome to the second episode of LIFT podcast! On today’s episode, Allison is joined by global researcher Cheri Anderson, Global Director of Research for Strategic Business Insights' Values and Lifestyles Program service (VALS), an employee-owned Stanford Research Institute (SRI) International spin-off. Allison and Cheri unravel motives and their impact on everything from building [...]
LIFT Episode 1: Welcome to the inaugural LIFT podcast! Today we chat with Matt Abrahams, a lecturer at the Stanford Graduate School of Business and the founder of BoldEcho. Matt and Allison are both passionate about strategic communications, and today discuss exactly that – what do we mean when we say someone is a "great communicator” and how can leaders use some simple guidelines to increase [...]
